How to boost your Instagram posts

Instagram and other social media are all about engagement. Without engagement, you won´t be able to reach a lot of people and show the algorithm that your content is worth showing to others. In this blog post, we will talk about engagement on Instagram and how to boost Instagram posts with some simple tricks.

I´m sure you had these moments, where you post something on Instagram and you don´t get the expected reach or only a few likes and few post views. We´ve all been there. This is a way of Instagram, showing you, that you need to change something about the way you post. Let´s try to discover what the problem is, and why some posts get much more reach and engagement than others. The obvious answer, you might think is, that the post wasn´t good enough and that people simply didn´t like it. In some cases, this might be true, but more than enough times it happens, that great-looking and informative posts feel left behind and don´t get the engagement they deserve.

So how to reach more accounts with your posts and how to engage the audience? Every post needs to be inviting and needs to offer some kind of interaction. This means, that your audience is not only watching your content and scrolling past it, it means, that they have a purpose and can engage with the creator, with YOU! This will have a big impact on your engagement rate, and with that, the reach of your posts will start to rise, since more people will share them with friends and family.

You need to see your Instagram posts as a conversation. When you talk to someone, you don´t want to talk about yourself the whole time, since the other person will get bored and won´t listen to you after some time. The way you lead a conversation is to ask questions and let the others talk as well. Don´t be self-focused here and try to make your audience talk back to you. This can be easily done by asking direct questions in the post description or making the post a question itself. The Story mode from Instagram is the best method for doing this. You can actually make little quizzes where the audience can choose some answers and make the engagement really interactive. A Photo post is good, but videos are better.

You should try to integrate this method in every single post and try to use it in your stories as well. They work better and won´t stay there forever like your posts. It´s a brief engagement that will leave your audience craving for more. Of course, you need to create good content as well. You won´t be able to engage if you don´t create visually appealing or informative content.

This is the basic idea about boosting engagement on Instagram posts. Creating a CTA (CAll-to-Action). People are lazy and they want to have a purpose while watching content. If you can break the circle of boredom with a good post and a great CTA, the engagement will rise on its own and with that, your Follower count will rise as well.

How to optimize Instagram posts for engagement

Besides everything we talked about, there is a way of optimizing posts for engagement. How to do this?

The Instagram algorithm is scanning every post and putting it in the right spot and shows it to people that search for that type of content. To be able to find the right audience, that will show interest in your content, you need to optimize it for them. That means, that you need to post content related to your niche and don´t mix it up with other topics. For example, if your page is all about cats, you should not post content about mountains, architecture, or anything else. This will confuse the algorithm and drop your engagement and reach. It can take some time to get out of this hole and raise the engagement again.

One more thing that you can do, describe your post in the description as detailed as possible. This way the algorithm will be able to find people in the right niche and show your content to them. Using the right hashtags is also important, but we will talk about hashtags in another post.

Summary

To boost your engagement on Instagram, you will need to do the following things:

1. Create high-quality content
2. Use CTAs in every single post
3. Create interactive posts and try to engage the audience
4. Use the description to describe your post in detail
5. Only post about one niche and don´t mix it up

If you follow these steps, you should be able to see your engagement and reach rising on its own. You need to understand, that no strategy will guarantee your growth, but integrating these steps in your posting will greatly help you reach your goals. One more thing that you can integrate is the analytics section of your profile. Here you can see at what time your audience is most active and try to schedule your posts at those times.

We hope that you learned something new and that this blog post will help you reach your engagement goals and boost Instagram posts.